Marketing Program Manager · Dallas, TX
I build clarity
inside messy
marketing systems.
7+ years turning fragmented workflows, reactive teams, and overwhelming project volume into efficient, scalable programs — with results to prove it.
About
The engine
behind the engine.
I’m a marketing program manager who genuinely loves building the operational infrastructure that lets creative and marketing teams do their best work. Not because it’s satisfying to have tidy spreadsheets (though that helps), but because I know what it costs when that infrastructure doesn’t exist — missed deadlines, reactive chaos, and good ideas that never make it out the door.
My background spans agency life and in-house brand work, which means I can move fluidly between client-facing urgency and long-horizon program building. I’ve managed portfolios of 200+ projects, built intake systems from scratch, sourced vendors, navigated cross-functional teams, and used tools like Monday.com and Asana to create visibility where there was none.
I’m at my best when I’m building something new — a process that didn’t exist, a program that solves a pattern of pain, a system that outlasts me. That’s the work I’m looking for more of.
Competencies
What I bring
to the table.
Built across 7+ years of agency and in-house marketing environments.
Case Studies
Problems I’ve
solved.
Real challenges, real systems, real results.
The Problem
Franchisee brand partners (BPs) were submitting scattered one-off requests for direct mail and local marketing support. Each request meant a separate vendor engagement, multiple rounds of creative revisions (often 3+ per project), and significant time overhead — with no standardization, no scale, and no program to speak of. BPs were also telling us directly: they wanted more structured local marketing support.
What I Built
- Proposed and designed the Quarterly Local Levers program in partnership with my director
- Built new intake and sign-up process for franchisees to opt in each quarter
- Created BP toolkits and templates to standardize execution
- Sourced and onboarded a new, higher-quality DM vendor
- Built Monday.com tracking dashboards for campaign management and reporting
- Owned 100% of POS system integration for in-store redemption (Q1 2026) — coordinated with POS team, managed go-live, and built ongoing tracking
- Expanded to B2B mailings in Q1 2026, directly targeting opted-in local business admins
Results
The Problem
Managing 257+ marketing projects across 35+ brand partners required more than good intentions and a strong work ethic. Without scalable systems, processes, and visibility tools, growth would mean chaos — more projects, more dropped balls, more missed deadlines. The challenge was building infrastructure that could grow with the business.
What I Built
- Designed and implemented end-to-end project management methodology using Monday.com
- Created standardized templates, workflows, and intake processes across all project types
- Built KPI dashboards and reporting systems to track delivery, risk, and resource capacity
- Managed resource allocation across 35+ brand partners
- Established risk identification protocols to catch issues before they became delays
- Identified process improvements that cut delivery timelines by 75%
Results
The Problem
Creative QA was a consistent friction point — reviewers were catching the same categories of errors repeatedly, and the first-pass revision cycle was consuming time that could be spent on higher-value work. The process needed a smarter first filter before human review.
What I Built
- Identified the pattern of recurring QA errors and mapped the review criteria
- Built a custom GPT trained on brand standards and common error categories
- Integrated the tool into the creative review workflow as a first-pass check
- Trained team members on how to use and interpret results
- Iterated on the tool based on real project feedback
Results
The Challenge
Agency environments are inherently fast-moving and client-demand-driven. Managing a contractor team while also owning client relationships, project portfolios, and budget tracking required constant prioritization, clear communication, and systems that could flex under pressure.
What I Owned
- Day-to-day management of 12 contractors (8 writers, 4 editors)
- Client relationship management across multiple B2B accounts
- Budget oversight and resource allocation decisions
- Process documentation and standardization across teams
- Cross-functional coordination between creative, strategy, production, and account management
- Strategic presentations for senior leadership audiences
Results
Looking Forward
Where I want
to grow.
The kind of work I’m moving toward — and what I’m already building toward today.
Operations Leadership
Building and owning the operational infrastructure for a marketing team — not just executing within it. Frameworks, governance, tooling strategy, team capacity.
Global & Multi-Market Work
Coordinating programs across markets, time zones, and cultures. I’ve started this work at Wingstop’s international team and want to go deeper.
AI-Powered Workflows
I’m already building custom AI tools that change how teams work. I want to be part of organizations where this kind of thinking is encouraged and expanded.
Mission-Driven Impact
I want to apply these skills somewhere the work genuinely matters beyond the bottom line — healthcare, education, sustainability, or social impact.