Jessica T. King \u2014 Portfolio<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\" \/>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin \/>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Serif+Display:ital@0;1&family=DM+Sans:wght@300;400;500;600&display=swap\" rel=\"stylesheet\" \/>\n<style>\n\/* === RESET & SCOPE === *\/\n.jtk-portfolio, .jtk-portfolio * {\n box-sizing: border-box;\n margin: 0;\n padding: 0;\n}\n\n.jtk-portfolio {\n font-family: 'DM Sans', system-ui, sans-serif;\n font-weight: 400;\n background-color: #FAFAF6;\n color: #1C1C1A;\n line-height: 1.6;\n -webkit-font-smoothing: antialiased;\n}\n\n\/* === TYPOGRAPHY === *\/\n.jtk-portfolio h1,\n.jtk-portfolio h2,\n.jtk-portfolio h3 {\n font-family: 'DM Serif Display', Georgia, serif;\n font-weight: 400;\n line-height: 1.2;\n color: #1C1C1A;\n}\n\n.jtk-portfolio p {\n color: #3D3D38;\n line-height: 1.75;\n}\n\n\/* === LAYOUT === *\/\n.jtk-container {\n max-width: 960px;\n margin: 0 auto;\n padding: 0 28px;\n}\n\n\/* === NAV === *\/\n.jtk-nav {\n background: #FAFAF6;\n border-bottom: 1px solid #E8E8E2;\n padding: 18px 0;\n position: sticky;\n top: 0;\n z-index: 100;\n}\n\n.jtk-nav-inner {\n max-width: 960px;\n margin: 0 auto;\n padding: 0 28px;\n display: flex;\n align-items: center;\n justify-content: space-between;\n}\n\n.jtk-nav-name {\n font-family: 'DM Serif Display', Georgia, serif;\n font-size: 1.15rem;\n color: #1C1C1A;\n text-decoration: none;\n letter-spacing: 0.01em;\n}\n\n.jtk-nav-links {\n display: flex;\n gap: 28px;\n list-style: none;\n}\n\n.jtk-nav-links a {\n font-size: 0.875rem;\n font-weight: 500;\n color: #6B6B62;\n text-decoration: none;\n letter-spacing: 0.02em;\n}\n\n.jtk-nav-links a:hover {\n color: #1C1C1A;\n}\n\n\/* === HERO === *\/\n.jtk-hero {\n padding: 88px 0 80px;\n border-bottom: 1px solid #E8E8E2;\n}\n\n.jtk-hero-label {\n font-size: 0.8rem;\n font-weight: 600;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n color: #A0896A;\n margin-bottom: 20px;\n display: block;\n}\n\n.jtk-hero h1 {\n font-size: clamp(2.2rem, 5vw, 3.4rem);\n color: #1C1C1A;\n max-width: 720px;\n margin-bottom: 28px;\n letter-spacing: -0.01em;\n}\n\n.jtk-hero h1 em {\n font-style: italic;\n color: #7A6548;\n}\n\n.jtk-hero-sub {\n font-size: 1.05rem;\n color: #5A5A52;\n max-width: 580px;\n line-height: 1.75;\n margin-bottom: 40px;\n}\n\n.jtk-hero-tags {\n display: flex;\n flex-wrap: wrap;\n gap: 10px;\n}\n\n.jtk-tag {\n display: inline-block;\n font-size: 0.8rem;\n font-weight: 500;\n letter-spacing: 0.04em;\n color: #5A5A52;\n background: #EFEDE6;\n border: 1px solid #DDD9CF;\n padding: 6px 14px;\n border-radius: 4px;\n}\n\n\/* === ABOUT === *\/\n.jtk-about {\n padding: 80px 0;\n border-bottom: 1px solid #E8E8E2;\n}\n\n.jtk-section-label {\n font-size: 0.75rem;\n font-weight: 600;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n color: #A0896A;\n margin-bottom: 36px;\n display: block;\n}\n\n.jtk-about-grid {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 64px;\n align-items: start;\n}\n\n.jtk-about-main h2 {\n font-size: 1.7rem;\n margin-bottom: 24px;\n color: #1C1C1A;\n}\n\n.jtk-about-main p {\n font-size: 1rem;\n margin-bottom: 18px;\n color: #3D3D38;\n}\n\n.jtk-about-main p:last-child {\n margin-bottom: 0;\n}\n\n.jtk-about-sidebar {\n display: flex;\n flex-direction: column;\n gap: 20px;\n}\n\n.jtk-sidebar-card {\n background: #FFFFFF;\n border: 1px solid #E4E2DA;\n border-radius: 6px;\n padding: 20px 22px;\n}\n\n.jtk-sidebar-card-title {\n font-size: 0.75rem;\n font-weight: 600;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n color: #A0896A;\n margin-bottom: 8px;\n display: block;\n}\n\n.jtk-sidebar-card p {\n font-size: 0.9rem;\n color: #4A4A42;\n line-height: 1.6;\n}\n\n\/* === SKILLS === *\/\n.jtk-skills {\n padding: 80px 0;\n border-bottom: 1px solid #E8E8E2;\n background: #F4F2EC;\n}\n\n.jtk-skills h2 {\n font-size: 1.7rem;\n margin-bottom: 40px;\n}\n\n.jtk-skills-groups {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 32px;\n}\n\n.jtk-skills-group-title {\n font-size: 0.75rem;\n font-weight: 600;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n color: #A0896A;\n margin-bottom: 14px;\n display: block;\n}\n\n.jtk-skills-pills {\n display: flex;\n flex-wrap: wrap;\n gap: 8px;\n}\n\n.jtk-pill {\n font-size: 0.82rem;\n font-weight: 500;\n color: #3D3D38;\n background: #FFFFFF;\n border: 1px solid #D8D4C8;\n padding: 5px 12px;\n border-radius: 3px;\n}\n\n\/* === CASE STUDIES === *\/\n.jtk-cases {\n padding: 80px 0;\n border-bottom: 1px solid #E8E8E2;\n}\n\n.jtk-cases-header {\n margin-bottom: 56px;\n}\n\n.jtk-cases-header h2 {\n font-size: 1.7rem;\n margin-bottom: 12px;\n}\n\n.jtk-cases-header p {\n font-size: 1rem;\n color: #6B6B62;\n max-width: 520px;\n}\n\n.jtk-case {\n border: 1px solid #E4E2DA;\n border-radius: 8px;\n overflow: hidden;\n margin-bottom: 32px;\n background: #FFFFFF;\n}\n\n.jtk-case:last-child {\n margin-bottom: 0;\n}\n\n.jtk-case-header {\n padding: 28px 32px;\n display: flex;\n align-items: flex-start;\n justify-content: space-between;\n gap: 20px;\n border-bottom: 1px solid #E4E2DA;\n}\n\n.jtk-case-header-left {\n flex: 1;\n}\n\n.jtk-case-num {\n font-size: 0.72rem;\n font-weight: 600;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n margin-bottom: 10px;\n display: block;\n}\n\n.jtk-case-header h3 {\n font-size: 1.35rem;\n color: #1C1C1A;\n margin-bottom: 6px;\n}\n\n.jtk-case-meta {\n font-size: 0.82rem;\n color: #8A8A80;\n font-weight: 500;\n}\n\n.jtk-case-theme {\n font-size: 0.75rem;\n font-weight: 600;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n padding: 7px 14px;\n border-radius: 4px;\n white-space: nowrap;\n flex-shrink: 0;\n}\n\n.jtk-case-body {\n padding: 32px;\n display: grid;\n grid-template-columns: 1fr 1fr 1fr;\n gap: 32px;\n}\n\n.jtk-case-section-title {\n font-size: 0.72rem;\n font-weight: 600;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n margin-bottom: 10px;\n display: block;\n color: #8A8A80;\n}\n\n.jtk-case-body p {\n font-size: 0.925rem;\n color: #3D3D38;\n line-height: 1.7;\n}\n\n.jtk-result-highlight {\n display: block;\n margin-top: 12px;\n font-size: 0.875rem;\n font-weight: 600;\n padding: 10px 14px;\n border-radius: 4px;\n border-left: 3px solid;\n}\n\n\/* === COLOR THEMES === *\/\n\/* Blue *\/\n.jtk-case-blue .jtk-case-num { color: #2563EB; }\n.jtk-case-blue .jtk-case-theme { background: #EFF6FF; color: #2563EB; }\n.jtk-case-blue .jtk-result-highlight { background: #EFF6FF; border-color: #2563EB; color: #1D4ED8; }\n\n\/* Green *\/\n.jtk-case-green .jtk-case-num { color: #059669; }\n.jtk-case-green .jtk-case-theme { background: #ECFDF5; color: #059669; }\n.jtk-case-green .jtk-result-highlight { background: #ECFDF5; border-color: #059669; color: #065F46; }\n\n\/* Indigo *\/\n.jtk-case-indigo .jtk-case-num { color: #4F46E5; }\n.jtk-case-indigo .jtk-case-theme { background: #EEF2FF; color: #4F46E5; }\n.jtk-case-indigo .jtk-result-highlight { background: #EEF2FF; border-color: #4F46E5; color: #3730A3; }\n\n\/* Rust *\/\n.jtk-case-rust .jtk-case-num { color: #B45309; }\n.jtk-case-rust .jtk-case-theme { background: #FEF3C7; color: #B45309; }\n.jtk-case-rust .jtk-result-highlight { background: #FEF3C7; border-color: #B45309; color: #92400E; }\n\n\/* === PHILOSOPHY === *\/\n.jtk-philosophy {\n padding: 80px 0;\n border-bottom: 1px solid #E8E8E2;\n background: #FFFFFF;\n}\n\n.jtk-philosophy h2 {\n font-size: 1.7rem;\n margin-bottom: 12px;\n}\n\n.jtk-philosophy-intro {\n font-size: 1rem;\n color: #6B6B62;\n margin-bottom: 48px;\n max-width: 540px;\n}\n\n.jtk-beliefs {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 24px;\n}\n\n.jtk-belief {\n background: #FAFAF6;\n border: 1px solid #E4E2DA;\n border-radius: 6px;\n padding: 28px 28px;\n}\n\n.jtk-belief-icon {\n font-size: 1.4rem;\n margin-bottom: 14px;\n display: block;\n}\n\n.jtk-belief h4 {\n font-family: 'DM Serif Display', serif;\n font-size: 1.05rem;\n color: #1C1C1A;\n margin-bottom: 10px;\n font-weight: 400;\n}\n\n.jtk-belief p {\n font-size: 0.9rem;\n color: #5A5A52;\n line-height: 1.7;\n}\n\n\/* === FOOTER === *\/\n.jtk-footer {\n padding: 48px 0;\n text-align: center;\n}\n\n.jtk-footer p {\n font-size: 0.875rem;\n color: #8A8A80;\n margin-bottom: 4px;\n}\n\n.jtk-footer a {\n color: #A0896A;\n text-decoration: none;\n font-weight: 500;\n}\n\n.jtk-footer a:hover {\n text-decoration: underline;\n}\n\n\/* === RESPONSIVE === *\/\n@media (max-width: 720px) {\n .jtk-about-grid {\n grid-template-columns: 1fr;\n gap: 40px;\n }\n .jtk-skills-groups {\n grid-template-columns: 1fr 1fr;\n gap: 24px;\n }\n .jtk-case-body {\n grid-template-columns: 1fr;\n gap: 24px;\n }\n .jtk-case-header {\n flex-direction: column;\n }\n .jtk-beliefs {\n grid-template-columns: 1fr;\n }\n .jtk-nav-links {\n gap: 16px;\n }\n}\n\n@media (max-width: 480px) {\n .jtk-skills-groups {\n grid-template-columns: 1fr;\n }\n .jtk-nav-links {\n display: none;\n }\n .jtk-hero {\n padding: 60px 0 56px;\n }\n}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"jtk-portfolio\">\n\n \n <nav class=\"jtk-nav\">\n <div class=\"jtk-nav-inner\">\n <a href=\"#\" class=\"jtk-nav-name\">Jessica T. King<\/a>\n <ul class=\"jtk-nav-links\">\n <li><a href=\"#about\">About<\/a><\/li>\n <li><a href=\"#cases\">Work<\/a><\/li>\n <li><a href=\"#philosophy\">Approach<\/a><\/li>\n <li><a href=\"#contact\">Contact<\/a><\/li>\n <\/ul>\n <\/div>\n <\/nav>\n\n \n <section class=\"jtk-hero\" id=\"top\">\n <div class=\"jtk-container\">\n <span class=\"jtk-hero-label\">Marketing Operations \u00b7 Program Management \u00b7 Process Design<\/span>\n <h1>I build <em>clarity<\/em> inside messy marketing environments.<\/h1>\n <p class=\"jtk-hero-sub\">\n I’m a marketing program manager with a track record of stepping into complex, high-volume environments and making them run better \u2014 through systems, structure, and a clear sense of what actually matters.\n <\/p>\n <div class=\"jtk-hero-tags\">\n <span class=\"jtk-tag\">257+ concurrent projects managed<\/span>\n <span class=\"jtk-tag\">98% on-time delivery<\/span>\n <span class=\"jtk-tag\">2,600+ location brand<\/span>\n <span class=\"jtk-tag\">Cross-functional team leadership<\/span>\n <span class=\"jtk-tag\">Franchise & brand partner programs<\/span>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"jtk-about\" id=\"about\">\n <div class=\"jtk-container\">\n <span class=\"jtk-section-label\">About<\/span>\n <div class=\"jtk-about-grid\">\n <div class=\"jtk-about-main\">\n <h2>Systems thinker. Team player. Problem solver.<\/h2>\n <p>\n My work sits at the intersection of marketing, operations, and process design. I care about getting things right \u2014 not just checked off \u2014 and I build systems that teams can actually use after I’ve moved on to the next problem.\n <\/p>\n <p>\n At Wingstop, a 3,000+ location brand, I’ve managed more than 250 concurrent marketing projects, built workflows from nothing, and earned buy-in from franchise partners across the country. I understand how to work with stakeholders at every level \u2014 from store operators to senior leadership \u2014 and I know that the best operational fixes come from listening before building.\n <\/p>\n <p>\n I’m drawn to organizations where the work is genuinely complex, the mission is meaningful, and clarity is something the whole team is working toward together.\n <\/p>\n <\/div>\n <div class=\"jtk-about-sidebar\">\n <div class=\"jtk-sidebar-card\">\n <span class=\"jtk-sidebar-card-title\">How I work<\/span>\n <p>I dig into the structure before proposing a fix. I’d rather ask one more question than build the wrong thing \u2014 and I’m comfortable sitting in ambiguity until the real problem surfaces.<\/p>\n <\/div>\n <div class=\"jtk-sidebar-card\">\n <span class=\"jtk-sidebar-card-title\">What I bring to teams<\/span>\n <p>Operational clarity, cross-functional communication, and a calm presence when things are moving fast. I’ve managed high-stakes projects under real pressure and I don’t need a lot of hand-holding to figure out where to start.<\/p>\n <\/div>\n <div class=\"jtk-sidebar-card\">\n <span class=\"jtk-sidebar-card-title\">Background<\/span>\n <p>BA from Southern Methodist University \u00b7 Non-Profit Management Certificate \u00b7 Google Project Management Certificate \u00b7 Marketing Project Manager, Arise Marketing Solutions<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"jtk-skills\" id=\"skills\">\n <div class=\"jtk-container\">\n <span class=\"jtk-section-label\">Competencies<\/span>\n <h2>What I bring to the table<\/h2>\n <div class=\"jtk-skills-groups\">\n <div>\n <span class=\"jtk-skills-group-title\">Program & Project Management<\/span>\n <div class=\"jtk-skills-pills\">\n <span class=\"jtk-pill\">Portfolio management<\/span>\n <span class=\"jtk-pill\">Monday.com<\/span>\n <span class=\"jtk-pill\">Asana<\/span>\n <span class=\"jtk-pill\">KPI tracking<\/span>\n <span class=\"jtk-pill\">Risk mitigation<\/span>\n <span class=\"jtk-pill\">Resource allocation<\/span>\n <span class=\"jtk-pill\">Cross-functional leadership<\/span>\n <span class=\"jtk-pill\">Workflow architecture<\/span>\n <\/div>\n <\/div>\n <div>\n <span class=\"jtk-skills-group-title\">Marketing Operations<\/span>\n <div class=\"jtk-skills-pills\">\n <span class=\"jtk-pill\">Local store marketing<\/span>\n <span class=\"jtk-pill\">Franchise programs<\/span>\n <span class=\"jtk-pill\">LTO deployment<\/span>\n <span class=\"jtk-pill\">Direct mail<\/span>\n <span class=\"jtk-pill\">Content strategy<\/span>\n <span class=\"jtk-pill\">SEO \/ SEM<\/span>\n <span class=\"jtk-pill\">Email marketing<\/span>\n <span class=\"jtk-pill\">Mailchimp<\/span>\n <\/div>\n <\/div>\n <div>\n <span class=\"jtk-skills-group-title\">Tools & Technology<\/span>\n <div class=\"jtk-skills-pills\">\n <span class=\"jtk-pill\">WordPress<\/span>\n <span class=\"jtk-pill\">Power BI<\/span>\n <span class=\"jtk-pill\">Google Analytics<\/span>\n <span class=\"jtk-pill\">HTML \/ CSS<\/span>\n <span class=\"jtk-pill\">Salesforce<\/span>\n <span class=\"jtk-pill\">AI tools (daily)<\/span>\n <span class=\"jtk-pill\">Google Suite<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"jtk-cases\" id=\"cases\">\n <div class=\"jtk-container\">\n <div class=\"jtk-cases-header\">\n <span class=\"jtk-section-label\">Work<\/span>\n <h2>Four stories about how I operate<\/h2>\n <p>Each one reflects a different dimension of the work \u2014 speed, refinement, integration, and building from scratch.<\/p>\n <\/div>\n\n \n <div class=\"jtk-case jtk-case-blue\">\n <div class=\"jtk-case-header\">\n <div class=\"jtk-case-header-left\">\n <span class=\"jtk-case-num\">Case 01 \u00b7 Wingstop<\/span>\n <h3>Nationwide LTO Pivot<\/h3>\n <span class=\"jtk-case-meta\">Limited-time offer deployment \u00b7 Speed under pressure<\/span>\n <\/div>\n <span class=\"jtk-case-theme\">Speed<\/span>\n <\/div>\n <div class=\"jtk-case-body\">\n <div>\n <span class=\"jtk-case-section-title\">The situation<\/span>\n <p>A limited-time offer campaign required a full pivot mid-flight. With stores across 3,000+ locations already in motion, the window to course-correct was tight and the cost of a misaligned rollout was high.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">What I did<\/span>\n <p>I compressed a standard 8-week LTO deployment timeline to under 2 weeks \u2014 coordinating across operations, digital, and brand teams simultaneously, without breaking existing workflows or creating downstream confusion for store-level partners.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">The result<\/span>\n <p>The campaign launched on the revised timeline, stores had what they needed, and the process became a reference point for how to move quickly without losing alignment.<\/p>\n <span class=\"jtk-result-highlight\">8-week deployment compressed to under 2 weeks \u2014 a one-time achievement with 3,000+ locations in scope.<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"jtk-case jtk-case-green\">\n <div class=\"jtk-case-header\">\n <div class=\"jtk-case-header-left\">\n <span class=\"jtk-case-num\">Case 02 \u00b7 Wingstop<\/span>\n <h3>Local Store Marketing Playbook Rebuild<\/h3>\n <span class=\"jtk-case-meta\">Process refinement \u00b7 Franchise enablement<\/span>\n <\/div>\n <span class=\"jtk-case-theme\">Refinement<\/span>\n <\/div>\n <div class=\"jtk-case-body\">\n <div>\n <span class=\"jtk-case-section-title\">The situation<\/span>\n <p>The existing local store marketing playbook was 140 pages. It was technically complete and practically unusable \u2014 so brand partners ignored it, and corporate spent time answering questions the playbook was supposed to answer.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">What I did<\/span>\n <p>I restructured and rewrote the playbook down to 40\u201345 focused pages. Not a condensed version \u2014 a more useful one. Every cut was a decision about what operators actually needed versus what had accumulated over time.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">The result<\/span>\n <p>The revised playbook was adopted by 200+ stores and reduced the volume of one-off guidance requests to the marketing team.<\/p>\n <span class=\"jtk-result-highlight\">140-page resource \u2192 40-page tool, adopted by 200+ stores system-wide.<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"jtk-case jtk-case-indigo\">\n <div class=\"jtk-case-header\">\n <div class=\"jtk-case-header-left\">\n <span class=\"jtk-case-num\">Case 03 \u00b7 Wingstop<\/span>\n <h3>Monday.com Workflow Architecture<\/h3>\n <span class=\"jtk-case-meta\">Systems integration \u00b7 Operational scaling<\/span>\n <\/div>\n <span class=\"jtk-case-theme\">Integration<\/span>\n <\/div>\n <div class=\"jtk-case-body\">\n <div>\n <span class=\"jtk-case-section-title\">The situation<\/span>\n <p>The marketing team was scaling faster than its systems could handle. Asset volume had tripled, project counts were growing, and the existing approach \u2014 a patchwork of manual tracking and informal coordination \u2014 was becoming a liability.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">What I did<\/span>\n <p>I designed and built a Monday.com workflow architecture from the ground up: templates, dashboards, automations, and a resource allocation system that could support 35+ brand partners without requiring constant manual intervention.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">The result<\/span>\n <p>The team scaled to 257+ concurrent projects with a 98% on-time delivery rate, and absorbed 3x asset growth without adding headcount for coordination.<\/p>\n <span class=\"jtk-result-highlight\">257+ concurrent projects \u00b7 98% on-time delivery \u00b7 132% YoY operational scaling.<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"jtk-case jtk-case-rust\">\n <div class=\"jtk-case-header\">\n <div class=\"jtk-case-header-left\">\n <span class=\"jtk-case-num\">Case 04 \u00b7 Wingstop<\/span>\n <h3>Quarterly Local Levers Program<\/h3>\n <span class=\"jtk-case-meta\">Built from scratch \u00b7 Franchise marketing enablement<\/span>\n <\/div>\n <span class=\"jtk-case-theme\">Built from Zero<\/span>\n <\/div>\n <div class=\"jtk-case-body\">\n <div>\n <span class=\"jtk-case-section-title\">The situation<\/span>\n <p>Brand partners needed a way to do local marketing \u2014 but there was no standard program. Every request was one-off: different vendors, different creative sizes, different processes. It was unsustainable at any meaningful scale across 2,600+ US stores.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">What I did<\/span>\n <p>I mapped the concept with my director, then built it end-to-end with a small cross-functional team. The result: a quarterly program offering four standardized local marketing tactics \u2014 direct mail, direct-to-guest, B2B, and school engagement \u2014 with one unified creative set per tactic and a clear, repeatable process for partners to follow.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">The result<\/span>\n <p>Participation grew from 88 to 247 participating stores. One-off vendor requests dropped significantly. And the program delivered real results for operators.<\/p>\n <span class=\"jtk-result-highlight\">4\u20135% direct mail redemption rate vs. a 2\u20133% KPI benchmark. Participation grew from 88 \u2192 247 stores.<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/section>\n\n \n <section class=\"jtk-philosophy\" id=\"philosophy\">\n <div class=\"jtk-container\">\n <span class=\"jtk-section-label\">Approach<\/span>\n <h2>What I believe about this work<\/h2>\n <p class=\"jtk-philosophy-intro\">A few things I’ve learned from working inside complex marketing environments that shape how I show up on a team.<\/p>\n <div class=\"jtk-beliefs\">\n <div class=\"jtk-belief\">\n <span class=\"jtk-belief-icon\">\u2b21<\/span>\n <h4>Structure is a form of respect<\/h4>\n <p>When a workflow is unclear, the people closest to the work pay the price. Building good systems isn’t overhead \u2014 it’s how you protect people’s time and make the work sustainable.<\/p>\n <\/div>\n <div class=\"jtk-belief\">\n <span class=\"jtk-belief-icon\">\u2b21<\/span>\n <h4>Adoption matters more than elegance<\/h4>\n <p>A beautiful process nobody uses is just documentation. I measure the success of an operational fix by whether it actually changes behavior \u2014 not whether it makes sense on paper.<\/p>\n <\/div>\n <div class=\"jtk-belief\">\n <span class=\"jtk-belief-icon\">\u2b21<\/span>\n <h4>Good communication is doing half the work<\/h4>\n <p>Most operational problems I’ve encountered were communication problems in disguise. Getting the right information to the right people, clearly and on time, is often more valuable than building another system.<\/p>\n <\/div>\n <div class=\"jtk-belief\">\n <span class=\"jtk-belief-icon\">\u2b21<\/span>\n <h4>Scale changes everything<\/h4>\n <p>What works for 10 locations often falls apart at 100. I’m drawn to environments where the complexity is real \u2014 and I’ve learned to build with scale in mind from the start, not as an afterthought.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <footer class=\"jtk-footer\" id=\"contact\">\n <div class=\"jtk-container\">\n <p style=\"font-family: 'DM Serif Display', serif; font-size: 1.1rem; color: #1C1C1A; margin-bottom: 12px;\">Jessica T. King<\/p>\n <p>Dallas, TX \u00b7 Available for remote roles<\/p>\n <p style=\"margin-top: 8px;\"><a href=\"https:\/\/www.linkedin.com\/in\/jessicatking\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/p>\n <p style=\"margin-top: 28px; font-size: 0.78rem; color: #B0AFA6;\">\u00a9 2026 Jessica T. King<\/p>\n <\/div>\n <\/footer>\n\n<\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jessica T. King \u2014 Portfolio Jessica T. King About Work Approach Contact Marketing Operations \u00b7 Program Management \u00b7 Process Design I build clarity inside messy marketing environments. I’m a marketing program manager with a track record of stepping into complex, high-volume environments and making them run better \u2014 through systems, structure, and a clear sense […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/jessicatking.com\/index.php?rest_route=\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jessicatking.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jessicatking.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jessicatking.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jessicatking.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6"}],"version-history":[{"count":0,"href":"https:\/\/jessicatking.com\/index.php?rest_route=\/wp\/v2\/pages\/6\/revisions"}],"wp:attachment":[{"href":"https:\/\/jessicatking.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":6,"date":"2026-03-10T22:14:52","date_gmt":"2026-03-10T22:14:52","guid":{"rendered":"https:\/\/jessicatking.wpenginepowered.com\/?page_id=6"},"modified":"2026-04-08T22:06:53","modified_gmt":"2026-04-08T22:06:53","slug":"jessie-king","status":"publish","type":"page","link":"https:\/\/jessicatking.com\/","title":{"rendered":""},"content":{"rendered":"\n\n\n\n\n\nJessica T. King \u2014 Portfolio<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\" \/>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin \/>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Serif+Display:ital@0;1&family=DM+Sans:wght@300;400;500;600&display=swap\" rel=\"stylesheet\" \/>\n<style>\n\/* === RESET & SCOPE === *\/\n.jtk-portfolio, .jtk-portfolio * {\n box-sizing: border-box;\n margin: 0;\n padding: 0;\n}\n\n.jtk-portfolio {\n font-family: 'DM Sans', system-ui, sans-serif;\n font-weight: 400;\n background-color: #FAFAF6;\n color: #1C1C1A;\n line-height: 1.6;\n -webkit-font-smoothing: antialiased;\n}\n\n\/* === TYPOGRAPHY === *\/\n.jtk-portfolio h1,\n.jtk-portfolio h2,\n.jtk-portfolio h3 {\n font-family: 'DM Serif Display', Georgia, serif;\n font-weight: 400;\n line-height: 1.2;\n color: #1C1C1A;\n}\n\n.jtk-portfolio p {\n color: #3D3D38;\n line-height: 1.75;\n}\n\n\/* === LAYOUT === *\/\n.jtk-container {\n max-width: 960px;\n margin: 0 auto;\n padding: 0 28px;\n}\n\n\/* === NAV === *\/\n.jtk-nav {\n background: #FAFAF6;\n border-bottom: 1px solid #E8E8E2;\n padding: 18px 0;\n position: sticky;\n top: 0;\n z-index: 100;\n}\n\n.jtk-nav-inner {\n max-width: 960px;\n margin: 0 auto;\n padding: 0 28px;\n display: flex;\n align-items: center;\n justify-content: space-between;\n}\n\n.jtk-nav-name {\n font-family: 'DM Serif Display', Georgia, serif;\n font-size: 1.15rem;\n color: #1C1C1A;\n text-decoration: none;\n letter-spacing: 0.01em;\n}\n\n.jtk-nav-links {\n display: flex;\n gap: 28px;\n list-style: none;\n}\n\n.jtk-nav-links a {\n font-size: 0.875rem;\n font-weight: 500;\n color: #6B6B62;\n text-decoration: none;\n letter-spacing: 0.02em;\n}\n\n.jtk-nav-links a:hover {\n color: #1C1C1A;\n}\n\n\/* === HERO === *\/\n.jtk-hero {\n padding: 88px 0 80px;\n border-bottom: 1px solid #E8E8E2;\n}\n\n.jtk-hero-label {\n font-size: 0.8rem;\n font-weight: 600;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n color: #A0896A;\n margin-bottom: 20px;\n display: block;\n}\n\n.jtk-hero h1 {\n font-size: clamp(2.2rem, 5vw, 3.4rem);\n color: #1C1C1A;\n max-width: 720px;\n margin-bottom: 28px;\n letter-spacing: -0.01em;\n}\n\n.jtk-hero h1 em {\n font-style: italic;\n color: #7A6548;\n}\n\n.jtk-hero-sub {\n font-size: 1.05rem;\n color: #5A5A52;\n max-width: 580px;\n line-height: 1.75;\n margin-bottom: 40px;\n}\n\n.jtk-hero-tags {\n display: flex;\n flex-wrap: wrap;\n gap: 10px;\n}\n\n.jtk-tag {\n display: inline-block;\n font-size: 0.8rem;\n font-weight: 500;\n letter-spacing: 0.04em;\n color: #5A5A52;\n background: #EFEDE6;\n border: 1px solid #DDD9CF;\n padding: 6px 14px;\n border-radius: 4px;\n}\n\n\/* === ABOUT === *\/\n.jtk-about {\n padding: 80px 0;\n border-bottom: 1px solid #E8E8E2;\n}\n\n.jtk-section-label {\n font-size: 0.75rem;\n font-weight: 600;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n color: #A0896A;\n margin-bottom: 36px;\n display: block;\n}\n\n.jtk-about-grid {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 64px;\n align-items: start;\n}\n\n.jtk-about-main h2 {\n font-size: 1.7rem;\n margin-bottom: 24px;\n color: #1C1C1A;\n}\n\n.jtk-about-main p {\n font-size: 1rem;\n margin-bottom: 18px;\n color: #3D3D38;\n}\n\n.jtk-about-main p:last-child {\n margin-bottom: 0;\n}\n\n.jtk-about-sidebar {\n display: flex;\n flex-direction: column;\n gap: 20px;\n}\n\n.jtk-sidebar-card {\n background: #FFFFFF;\n border: 1px solid #E4E2DA;\n border-radius: 6px;\n padding: 20px 22px;\n}\n\n.jtk-sidebar-card-title {\n font-size: 0.75rem;\n font-weight: 600;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n color: #A0896A;\n margin-bottom: 8px;\n display: block;\n}\n\n.jtk-sidebar-card p {\n font-size: 0.9rem;\n color: #4A4A42;\n line-height: 1.6;\n}\n\n\/* === SKILLS === *\/\n.jtk-skills {\n padding: 80px 0;\n border-bottom: 1px solid #E8E8E2;\n background: #F4F2EC;\n}\n\n.jtk-skills h2 {\n font-size: 1.7rem;\n margin-bottom: 40px;\n}\n\n.jtk-skills-groups {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 32px;\n}\n\n.jtk-skills-group-title {\n font-size: 0.75rem;\n font-weight: 600;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n color: #A0896A;\n margin-bottom: 14px;\n display: block;\n}\n\n.jtk-skills-pills {\n display: flex;\n flex-wrap: wrap;\n gap: 8px;\n}\n\n.jtk-pill {\n font-size: 0.82rem;\n font-weight: 500;\n color: #3D3D38;\n background: #FFFFFF;\n border: 1px solid #D8D4C8;\n padding: 5px 12px;\n border-radius: 3px;\n}\n\n\/* === CASE STUDIES === *\/\n.jtk-cases {\n padding: 80px 0;\n border-bottom: 1px solid #E8E8E2;\n}\n\n.jtk-cases-header {\n margin-bottom: 56px;\n}\n\n.jtk-cases-header h2 {\n font-size: 1.7rem;\n margin-bottom: 12px;\n}\n\n.jtk-cases-header p {\n font-size: 1rem;\n color: #6B6B62;\n max-width: 520px;\n}\n\n.jtk-case {\n border: 1px solid #E4E2DA;\n border-radius: 8px;\n overflow: hidden;\n margin-bottom: 32px;\n background: #FFFFFF;\n}\n\n.jtk-case:last-child {\n margin-bottom: 0;\n}\n\n.jtk-case-header {\n padding: 28px 32px;\n display: flex;\n align-items: flex-start;\n justify-content: space-between;\n gap: 20px;\n border-bottom: 1px solid #E4E2DA;\n}\n\n.jtk-case-header-left {\n flex: 1;\n}\n\n.jtk-case-num {\n font-size: 0.72rem;\n font-weight: 600;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n margin-bottom: 10px;\n display: block;\n}\n\n.jtk-case-header h3 {\n font-size: 1.35rem;\n color: #1C1C1A;\n margin-bottom: 6px;\n}\n\n.jtk-case-meta {\n font-size: 0.82rem;\n color: #8A8A80;\n font-weight: 500;\n}\n\n.jtk-case-theme {\n font-size: 0.75rem;\n font-weight: 600;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n padding: 7px 14px;\n border-radius: 4px;\n white-space: nowrap;\n flex-shrink: 0;\n}\n\n.jtk-case-body {\n padding: 32px;\n display: grid;\n grid-template-columns: 1fr 1fr 1fr;\n gap: 32px;\n}\n\n.jtk-case-section-title {\n font-size: 0.72rem;\n font-weight: 600;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n margin-bottom: 10px;\n display: block;\n color: #8A8A80;\n}\n\n.jtk-case-body p {\n font-size: 0.925rem;\n color: #3D3D38;\n line-height: 1.7;\n}\n\n.jtk-result-highlight {\n display: block;\n margin-top: 12px;\n font-size: 0.875rem;\n font-weight: 600;\n padding: 10px 14px;\n border-radius: 4px;\n border-left: 3px solid;\n}\n\n\/* === COLOR THEMES === *\/\n\/* Blue *\/\n.jtk-case-blue .jtk-case-num { color: #2563EB; }\n.jtk-case-blue .jtk-case-theme { background: #EFF6FF; color: #2563EB; }\n.jtk-case-blue .jtk-result-highlight { background: #EFF6FF; border-color: #2563EB; color: #1D4ED8; }\n\n\/* Green *\/\n.jtk-case-green .jtk-case-num { color: #059669; }\n.jtk-case-green .jtk-case-theme { background: #ECFDF5; color: #059669; }\n.jtk-case-green .jtk-result-highlight { background: #ECFDF5; border-color: #059669; color: #065F46; }\n\n\/* Indigo *\/\n.jtk-case-indigo .jtk-case-num { color: #4F46E5; }\n.jtk-case-indigo .jtk-case-theme { background: #EEF2FF; color: #4F46E5; }\n.jtk-case-indigo .jtk-result-highlight { background: #EEF2FF; border-color: #4F46E5; color: #3730A3; }\n\n\/* Rust *\/\n.jtk-case-rust .jtk-case-num { color: #B45309; }\n.jtk-case-rust .jtk-case-theme { background: #FEF3C7; color: #B45309; }\n.jtk-case-rust .jtk-result-highlight { background: #FEF3C7; border-color: #B45309; color: #92400E; }\n\n\/* === PHILOSOPHY === *\/\n.jtk-philosophy {\n padding: 80px 0;\n border-bottom: 1px solid #E8E8E2;\n background: #FFFFFF;\n}\n\n.jtk-philosophy h2 {\n font-size: 1.7rem;\n margin-bottom: 12px;\n}\n\n.jtk-philosophy-intro {\n font-size: 1rem;\n color: #6B6B62;\n margin-bottom: 48px;\n max-width: 540px;\n}\n\n.jtk-beliefs {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 24px;\n}\n\n.jtk-belief {\n background: #FAFAF6;\n border: 1px solid #E4E2DA;\n border-radius: 6px;\n padding: 28px 28px;\n}\n\n.jtk-belief-icon {\n font-size: 1.4rem;\n margin-bottom: 14px;\n display: block;\n}\n\n.jtk-belief h4 {\n font-family: 'DM Serif Display', serif;\n font-size: 1.05rem;\n color: #1C1C1A;\n margin-bottom: 10px;\n font-weight: 400;\n}\n\n.jtk-belief p {\n font-size: 0.9rem;\n color: #5A5A52;\n line-height: 1.7;\n}\n\n\/* === FOOTER === *\/\n.jtk-footer {\n padding: 48px 0;\n text-align: center;\n}\n\n.jtk-footer p {\n font-size: 0.875rem;\n color: #8A8A80;\n margin-bottom: 4px;\n}\n\n.jtk-footer a {\n color: #A0896A;\n text-decoration: none;\n font-weight: 500;\n}\n\n.jtk-footer a:hover {\n text-decoration: underline;\n}\n\n\/* === RESPONSIVE === *\/\n@media (max-width: 720px) {\n .jtk-about-grid {\n grid-template-columns: 1fr;\n gap: 40px;\n }\n .jtk-skills-groups {\n grid-template-columns: 1fr 1fr;\n gap: 24px;\n }\n .jtk-case-body {\n grid-template-columns: 1fr;\n gap: 24px;\n }\n .jtk-case-header {\n flex-direction: column;\n }\n .jtk-beliefs {\n grid-template-columns: 1fr;\n }\n .jtk-nav-links {\n gap: 16px;\n }\n}\n\n@media (max-width: 480px) {\n .jtk-skills-groups {\n grid-template-columns: 1fr;\n }\n .jtk-nav-links {\n display: none;\n }\n .jtk-hero {\n padding: 60px 0 56px;\n }\n}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"jtk-portfolio\">\n\n \n <nav class=\"jtk-nav\">\n <div class=\"jtk-nav-inner\">\n <a href=\"#\" class=\"jtk-nav-name\">Jessica T. King<\/a>\n <ul class=\"jtk-nav-links\">\n <li><a href=\"#about\">About<\/a><\/li>\n <li><a href=\"#cases\">Work<\/a><\/li>\n <li><a href=\"#philosophy\">Approach<\/a><\/li>\n <li><a href=\"#contact\">Contact<\/a><\/li>\n <\/ul>\n <\/div>\n <\/nav>\n\n \n <section class=\"jtk-hero\" id=\"top\">\n <div class=\"jtk-container\">\n <span class=\"jtk-hero-label\">Marketing Operations \u00b7 Program Management \u00b7 Process Design<\/span>\n <h1>I build <em>clarity<\/em> inside messy marketing environments.<\/h1>\n <p class=\"jtk-hero-sub\">\n I’m a marketing program manager with a track record of stepping into complex, high-volume environments and making them run better \u2014 through systems, structure, and a clear sense of what actually matters.\n <\/p>\n <div class=\"jtk-hero-tags\">\n <span class=\"jtk-tag\">257+ concurrent projects managed<\/span>\n <span class=\"jtk-tag\">98% on-time delivery<\/span>\n <span class=\"jtk-tag\">2,600+ location brand<\/span>\n <span class=\"jtk-tag\">Cross-functional team leadership<\/span>\n <span class=\"jtk-tag\">Franchise & brand partner programs<\/span>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"jtk-about\" id=\"about\">\n <div class=\"jtk-container\">\n <span class=\"jtk-section-label\">About<\/span>\n <div class=\"jtk-about-grid\">\n <div class=\"jtk-about-main\">\n <h2>Systems thinker. Team player. Problem solver.<\/h2>\n <p>\n My work sits at the intersection of marketing, operations, and process design. I care about getting things right \u2014 not just checked off \u2014 and I build systems that teams can actually use after I’ve moved on to the next problem.\n <\/p>\n <p>\n At Wingstop, a 3,000+ location brand, I’ve managed more than 250 concurrent marketing projects, built workflows from nothing, and earned buy-in from franchise partners across the country. I understand how to work with stakeholders at every level \u2014 from store operators to senior leadership \u2014 and I know that the best operational fixes come from listening before building.\n <\/p>\n <p>\n I’m drawn to organizations where the work is genuinely complex, the mission is meaningful, and clarity is something the whole team is working toward together.\n <\/p>\n <\/div>\n <div class=\"jtk-about-sidebar\">\n <div class=\"jtk-sidebar-card\">\n <span class=\"jtk-sidebar-card-title\">How I work<\/span>\n <p>I dig into the structure before proposing a fix. I’d rather ask one more question than build the wrong thing \u2014 and I’m comfortable sitting in ambiguity until the real problem surfaces.<\/p>\n <\/div>\n <div class=\"jtk-sidebar-card\">\n <span class=\"jtk-sidebar-card-title\">What I bring to teams<\/span>\n <p>Operational clarity, cross-functional communication, and a calm presence when things are moving fast. I’ve managed high-stakes projects under real pressure and I don’t need a lot of hand-holding to figure out where to start.<\/p>\n <\/div>\n <div class=\"jtk-sidebar-card\">\n <span class=\"jtk-sidebar-card-title\">Background<\/span>\n <p>BA from Southern Methodist University \u00b7 Non-Profit Management Certificate \u00b7 Google Project Management Certificate \u00b7 Marketing Project Manager, Arise Marketing Solutions<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"jtk-skills\" id=\"skills\">\n <div class=\"jtk-container\">\n <span class=\"jtk-section-label\">Competencies<\/span>\n <h2>What I bring to the table<\/h2>\n <div class=\"jtk-skills-groups\">\n <div>\n <span class=\"jtk-skills-group-title\">Program & Project Management<\/span>\n <div class=\"jtk-skills-pills\">\n <span class=\"jtk-pill\">Portfolio management<\/span>\n <span class=\"jtk-pill\">Monday.com<\/span>\n <span class=\"jtk-pill\">Asana<\/span>\n <span class=\"jtk-pill\">KPI tracking<\/span>\n <span class=\"jtk-pill\">Risk mitigation<\/span>\n <span class=\"jtk-pill\">Resource allocation<\/span>\n <span class=\"jtk-pill\">Cross-functional leadership<\/span>\n <span class=\"jtk-pill\">Workflow architecture<\/span>\n <\/div>\n <\/div>\n <div>\n <span class=\"jtk-skills-group-title\">Marketing Operations<\/span>\n <div class=\"jtk-skills-pills\">\n <span class=\"jtk-pill\">Local store marketing<\/span>\n <span class=\"jtk-pill\">Franchise programs<\/span>\n <span class=\"jtk-pill\">LTO deployment<\/span>\n <span class=\"jtk-pill\">Direct mail<\/span>\n <span class=\"jtk-pill\">Content strategy<\/span>\n <span class=\"jtk-pill\">SEO \/ SEM<\/span>\n <span class=\"jtk-pill\">Email marketing<\/span>\n <span class=\"jtk-pill\">Mailchimp<\/span>\n <\/div>\n <\/div>\n <div>\n <span class=\"jtk-skills-group-title\">Tools & Technology<\/span>\n <div class=\"jtk-skills-pills\">\n <span class=\"jtk-pill\">WordPress<\/span>\n <span class=\"jtk-pill\">Power BI<\/span>\n <span class=\"jtk-pill\">Google Analytics<\/span>\n <span class=\"jtk-pill\">HTML \/ CSS<\/span>\n <span class=\"jtk-pill\">Salesforce<\/span>\n <span class=\"jtk-pill\">AI tools (daily)<\/span>\n <span class=\"jtk-pill\">Google Suite<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"jtk-cases\" id=\"cases\">\n <div class=\"jtk-container\">\n <div class=\"jtk-cases-header\">\n <span class=\"jtk-section-label\">Work<\/span>\n <h2>Four stories about how I operate<\/h2>\n <p>Each one reflects a different dimension of the work \u2014 speed, refinement, integration, and building from scratch.<\/p>\n <\/div>\n\n \n <div class=\"jtk-case jtk-case-blue\">\n <div class=\"jtk-case-header\">\n <div class=\"jtk-case-header-left\">\n <span class=\"jtk-case-num\">Case 01 \u00b7 Wingstop<\/span>\n <h3>Nationwide LTO Pivot<\/h3>\n <span class=\"jtk-case-meta\">Limited-time offer deployment \u00b7 Speed under pressure<\/span>\n <\/div>\n <span class=\"jtk-case-theme\">Speed<\/span>\n <\/div>\n <div class=\"jtk-case-body\">\n <div>\n <span class=\"jtk-case-section-title\">The situation<\/span>\n <p>A limited-time offer campaign required a full pivot mid-flight. With stores across 3,000+ locations already in motion, the window to course-correct was tight and the cost of a misaligned rollout was high.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">What I did<\/span>\n <p>I compressed a standard 8-week LTO deployment timeline to under 2 weeks \u2014 coordinating across operations, digital, and brand teams simultaneously, without breaking existing workflows or creating downstream confusion for store-level partners.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">The result<\/span>\n <p>The campaign launched on the revised timeline, stores had what they needed, and the process became a reference point for how to move quickly without losing alignment.<\/p>\n <span class=\"jtk-result-highlight\">8-week deployment compressed to under 2 weeks \u2014 a one-time achievement with 3,000+ locations in scope.<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"jtk-case jtk-case-green\">\n <div class=\"jtk-case-header\">\n <div class=\"jtk-case-header-left\">\n <span class=\"jtk-case-num\">Case 02 \u00b7 Wingstop<\/span>\n <h3>Local Store Marketing Playbook Rebuild<\/h3>\n <span class=\"jtk-case-meta\">Process refinement \u00b7 Franchise enablement<\/span>\n <\/div>\n <span class=\"jtk-case-theme\">Refinement<\/span>\n <\/div>\n <div class=\"jtk-case-body\">\n <div>\n <span class=\"jtk-case-section-title\">The situation<\/span>\n <p>The existing local store marketing playbook was 140 pages. It was technically complete and practically unusable \u2014 so brand partners ignored it, and corporate spent time answering questions the playbook was supposed to answer.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">What I did<\/span>\n <p>I restructured and rewrote the playbook down to 40\u201345 focused pages. Not a condensed version \u2014 a more useful one. Every cut was a decision about what operators actually needed versus what had accumulated over time.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">The result<\/span>\n <p>The revised playbook was adopted by 200+ stores and reduced the volume of one-off guidance requests to the marketing team.<\/p>\n <span class=\"jtk-result-highlight\">140-page resource \u2192 40-page tool, adopted by 200+ stores system-wide.<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"jtk-case jtk-case-indigo\">\n <div class=\"jtk-case-header\">\n <div class=\"jtk-case-header-left\">\n <span class=\"jtk-case-num\">Case 03 \u00b7 Wingstop<\/span>\n <h3>Monday.com Workflow Architecture<\/h3>\n <span class=\"jtk-case-meta\">Systems integration \u00b7 Operational scaling<\/span>\n <\/div>\n <span class=\"jtk-case-theme\">Integration<\/span>\n <\/div>\n <div class=\"jtk-case-body\">\n <div>\n <span class=\"jtk-case-section-title\">The situation<\/span>\n <p>The marketing team was scaling faster than its systems could handle. Asset volume had tripled, project counts were growing, and the existing approach \u2014 a patchwork of manual tracking and informal coordination \u2014 was becoming a liability.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">What I did<\/span>\n <p>I designed and built a Monday.com workflow architecture from the ground up: templates, dashboards, automations, and a resource allocation system that could support 35+ brand partners without requiring constant manual intervention.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">The result<\/span>\n <p>The team scaled to 257+ concurrent projects with a 98% on-time delivery rate, and absorbed 3x asset growth without adding headcount for coordination.<\/p>\n <span class=\"jtk-result-highlight\">257+ concurrent projects \u00b7 98% on-time delivery \u00b7 132% YoY operational scaling.<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"jtk-case jtk-case-rust\">\n <div class=\"jtk-case-header\">\n <div class=\"jtk-case-header-left\">\n <span class=\"jtk-case-num\">Case 04 \u00b7 Wingstop<\/span>\n <h3>Quarterly Local Levers Program<\/h3>\n <span class=\"jtk-case-meta\">Built from scratch \u00b7 Franchise marketing enablement<\/span>\n <\/div>\n <span class=\"jtk-case-theme\">Built from Zero<\/span>\n <\/div>\n <div class=\"jtk-case-body\">\n <div>\n <span class=\"jtk-case-section-title\">The situation<\/span>\n <p>Brand partners needed a way to do local marketing \u2014 but there was no standard program. Every request was one-off: different vendors, different creative sizes, different processes. It was unsustainable at any meaningful scale across 2,600+ US stores.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">What I did<\/span>\n <p>I mapped the concept with my director, then built it end-to-end with a small cross-functional team. The result: a quarterly program offering four standardized local marketing tactics \u2014 direct mail, direct-to-guest, B2B, and school engagement \u2014 with one unified creative set per tactic and a clear, repeatable process for partners to follow.<\/p>\n <\/div>\n <div>\n <span class=\"jtk-case-section-title\">The result<\/span>\n <p>Participation grew from 88 to 247 participating stores. One-off vendor requests dropped significantly. And the program delivered real results for operators.<\/p>\n <span class=\"jtk-result-highlight\">4\u20135% direct mail redemption rate vs. a 2\u20133% KPI benchmark. Participation grew from 88 \u2192 247 stores.<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/section>\n\n \n <section class=\"jtk-philosophy\" id=\"philosophy\">\n <div class=\"jtk-container\">\n <span class=\"jtk-section-label\">Approach<\/span>\n <h2>What I believe about this work<\/h2>\n <p class=\"jtk-philosophy-intro\">A few things I’ve learned from working inside complex marketing environments that shape how I show up on a team.<\/p>\n <div class=\"jtk-beliefs\">\n <div class=\"jtk-belief\">\n <span class=\"jtk-belief-icon\">\u2b21<\/span>\n <h4>Structure is a form of respect<\/h4>\n <p>When a workflow is unclear, the people closest to the work pay the price. Building good systems isn’t overhead \u2014 it’s how you protect people’s time and make the work sustainable.<\/p>\n <\/div>\n <div class=\"jtk-belief\">\n <span class=\"jtk-belief-icon\">\u2b21<\/span>\n <h4>Adoption matters more than elegance<\/h4>\n <p>A beautiful process nobody uses is just documentation. I measure the success of an operational fix by whether it actually changes behavior \u2014 not whether it makes sense on paper.<\/p>\n <\/div>\n <div class=\"jtk-belief\">\n <span class=\"jtk-belief-icon\">\u2b21<\/span>\n <h4>Good communication is doing half the work<\/h4>\n <p>Most operational problems I’ve encountered were communication problems in disguise. Getting the right information to the right people, clearly and on time, is often more valuable than building another system.<\/p>\n <\/div>\n <div class=\"jtk-belief\">\n <span class=\"jtk-belief-icon\">\u2b21<\/span>\n <h4>Scale changes everything<\/h4>\n <p>What works for 10 locations often falls apart at 100. I’m drawn to environments where the complexity is real \u2014 and I’ve learned to build with scale in mind from the start, not as an afterthought.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <footer class=\"jtk-footer\" id=\"contact\">\n <div class=\"jtk-container\">\n <p style=\"font-family: 'DM Serif Display', serif; font-size: 1.1rem; color: #1C1C1A; margin-bottom: 12px;\">Jessica T. King<\/p>\n <p>Dallas, TX \u00b7 Available for remote roles<\/p>\n <p style=\"margin-top: 8px;\"><a href=\"https:\/\/www.linkedin.com\/in\/jessicatking\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/p>\n <p style=\"margin-top: 28px; font-size: 0.78rem; color: #B0AFA6;\">\u00a9 2026 Jessica T. King<\/p>\n <\/div>\n <\/footer>\n\n<\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jessica T. King \u2014 Portfolio Jessica T. King About Work Approach Contact Marketing Operations \u00b7 Program Management \u00b7 Process Design I build clarity inside messy marketing environments. I’m a marketing program manager with a track record of stepping into complex, high-volume environments and making them run better \u2014 through systems, structure, and a clear sense […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/jessicatking.com\/index.php?rest_route=\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jessicatking.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jessicatking.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jessicatking.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jessicatking.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6"}],"version-history":[{"count":0,"href":"https:\/\/jessicatking.com\/index.php?rest_route=\/wp\/v2\/pages\/6\/revisions"}],"wp:attachment":[{"href":"https:\/\/jessicatking.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}